Experience-based
marketing is not a medium or tactic; it’s a methodology which enables us to influence
consumer perception and behaviour.
Experiential
Marketing is most engaging. 82%
agree that participating in experiential marketing is more engaging than other
forms of communication.
Experiences
generate word of mouth. 85%
agree they would tell others about participating in a live event.
Experiences
enhance marketing ROI. 81%
agree that experiential marketing would make them more receptive to other marketing
from the product/brand.
Experiences
lead to understanding. 80% agree
that experiential marketing is more likely to give them information than other
forms of communication.
-
Jack Morton Experiential Marketing Survey 2006
