News

Introducing Daryn Sutherland

Posted April 14, 2014

Inventa announced today that we have hired Daryn Sutherland as the new Vice President of Account Services. New to Inventa, but definitely not new to the agency world, Daryn has joined Inventa after career building stints at Cundari, Taxi, Bensimon-Byrne and Y&R.

Daryn has a diverse background that includes automotive, consumer packaged goods, association branding, and not-for-profit awareness. With extensive brand, CRM, retail and digital experience, Daryn has demonstrated her ability to craft the right consumer approach to drive the desired business results.

“I truly believe that experiential marketing is becoming increasingly important as the world becomes more digitally focussed. Tactile brand engagement creates a lasting impression and I’m thrilled to be at an agency that is able to deliver 360 degree solutions”, commented Daryn Sutherland.

Canadian and ZICO athlete, Kelsey Serwa, wins silver in women’s ski cross

Posted February 21, 2014

There was little doubt that at least one Canadian would land on the podium in the women’s ski cross race at the Olympics. But taking the top two positions was considered “miraculous,” said the silver medalist Kelsey Serwa.

Serwa’s silver and Marielle Thompson’s gold in the race confirms the Canadian women’s domination of ski cross racing, a crowd-pleasing sport that sees four women battle it out in a race that can look like a roller derby on skis. Congratulations Kelsey, now go have a ZICO Coconut Water and get rehydrated.

Check out our ZICO work with Kelsey

Inventa launches bold new look, and that’s not all

Posted February 21, 2014

Do a new look and a new positioning make for a new agency? The answer is sort of. Inventa is still the same strong execution agency we have been for the last 18 years. The difference today is we’ve added some new members to our already great team. By doing so we’ve increased our offering becoming a more integrated, ideas first, that is even more people-centric agency.

Let us know what you think of the new site.

What
We Do

We’re proud of our work,
but we don’t want to show off.
So if you want to see more,
let’s have a real live meeting,
after all this is a people business.

Coca-Cola 2010 Olympic Torch Relay

Challenge

Coca-Cola asked us to help grow the business and improve their corporate image while reigniting the magic of Coca-Cola across Canada. To do so, we extend the Olympic activation nationally across 24 months while differentiating Coca-Cola from other sponsors.

Solution

Inventa created an integrated, three-phase rollout of the one and only Olympic Torch Relay. Our convoy traveled over 45,000 kilometers, visited 1037 communities, enjoyed 189 city celebrations and shared 1.2 million ‘Perfect Serve’ samples of Coca Cola. The program in its entirety touched over 13 million Canadians, making it the most grandiose experiential event in Canadian history.

Colgate

Challenge

Colgate Sensitive Pro Relief Toothpaste was second to market to it’s competitor. So not only did people with teeth need to be made aware of the product, they needed to be educated on its superior performance for instant relief of tooth sensitivity.

Solution

To command attention and deliver credibility, Inventa hired an expert.  With the support of a fully licensed dental hygienist, Inventa created the ‘Colgate Sensitive Pro Relief Ice Cold Challenge’ and hit the road. Custom Colgate Pro Relief ice cream carts immediately captivated the consumer allowing our brand ambassadors to execute 7,000 challenges and distribute over 150,000 samples.

CP Holiday Train

Challenge

For the 15th anniversary of the CP Holiday Train, the client challenged Inventa with creating a program that would amplify the current event while highlighting CP’s charitable donations and partnerships while attracting new families to experience all the holiday excitement.

Solution

Inventa brought the “North Pole Train Station” to life in communities across North America. We used an illuminated train as a backdrop for concerts featuring bands like: Great Big Sea, Sarah McLachlan, Sheryl Crow and more. Over 30,000 fans joined us to build ornaments and toys in ‘Santa’s Workshop’ while ice sculptors decorated the town square, Mrs. Claus shared stories with kids and of course everyone had a chance to visit with the one and only Santa. In all, the CP Holiday Train raised over $2 million dollars in donations and 300,000 pounds of food for local food banks.

Nescafé Dolce Gusto

Challenge

Stand out from the in-store competition in the GTA with an untraditional activation creating an impactful, memorable target interaction leading to big buzz. Oh, and we only had a month to pull it all off. 

Solution

A fully functional pop up café in a repurposed shipping container. The NDG Café delighted GTA commuters in high traffic areas with 11 different specialty coffee samples, a cozy place to take a break and offered a full retail shopping experience where they could purchase one of four NESCAFÉ Dolce Gusto machines. The program not only achieved 400% goal objectives in sales, but its success convinced Nestlé to extend the program into Quebec.

Nintendo

Challenge

Playing is believing, so Nintendo asked us to design a family friendly, national, Wii U launch tour that is not only proudly Canadian, but is required to hit an aggressive social media goal of an incremental 100,000 “Likes” on the Nintendo Canada’s Facebook page.

Solution

We launched a 15 week, 15 city tour that was nothing short of ‘shock and awesome’. Inventa targeted 50 family events and introduced fans to the newest games from both Wii U and Nintendo 3DS. By surrounding a massive custom-built Nintendo Trailer with branded merchandise giveaways and social photo sharing opportunities with our beloved mascots, we sampled over 90,000 fans while receiving over 1 million positive impressions, ultimately surpassing our Facebook target.

Zico Coconut Water

Challenge

In what is now a very competitive and growing category, Coconut Water, the client challenged Inventa to deliver a program that would make ZICO stand out from the competition in a unique, relevant and compelling manner. A trial and awareness program was a mandatory tactic.

Solution

As the agency of record for ZICO Canada, Inventa developed the entire creative platform. To validate the products rehydrating properties, we enlisted Olympic Ski Cross Champion Kelsey Serwa, and delivered an authentic story of brand affiliation. We didn’t stop there. We created a strategic alliance with The Running Room allowing for a national sampling program that saw the successful distribution of over 75,000 samples and 50,000 coupons to the core target though trusted ambassadors.

We take a lot of pride

IN OUR HIRING PROCESS, MAKING SURE THAT
YOUR BRAND FITS IN WITH OURS.

WE’RE LOOKING FOR:
Looking for an internship, or the next step in your career? Are you a student looking for fun promotional work opportunities with a flexible schedule? We’re always looking for new members to join our team of Brand Ambassadors. To view our current opportunities simply click apply.
We look forward to hearing from you!

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Toronto, ON
M5V 3H3
(416) 252-1450

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