In advance of the legislation to make recreational cannabis legal, the Government of Canada was looking for a strategic solution to assist in engaging  youth and young adults in all areas of the country in conversations about the health  and safety risks of cannabis use and on the benefits of choosing positive and healthy  lifestyles, including avoiding cannabis and encouraging responsible and lower-risk use.

A  “Generation Z” focused custom created tour covering the width and breadth of Canada, offering the opportunity to understand some of the core functions of the brain and highlight how these can be affected by cannabis use, as well as reinforce the value of key brain functions, as well as the benefits of a healthy active lifestyle, and how this could be affected by cannabis use.

By combining highly  desirable activation elements of virtual reality, music production, digital art, and core focus and concentration test experiences , Inventa was able to devise a strategy that helped to draw in the desirable demographic,  educate them on the effects,  and motivate them to find new pursuits in life without relying on cannabis.

When Nintendo of Canada was given the opportunity to bring a US-only, pre-launch Nintendo Switch Preview Tour to Canada, they decided to jump all over it.  This meant securing a HUGE venue with very specific criteria, hiring a LARGE compliment of media-friendly staff, and putting together a pre-, during, and post- event plan that worked for multiple parties involved…..all in a very, very short amount of time.  With the task at hand, they turned to Inventa to cover this ask.

Inventa streamlined this otherwise daunting task into manageable items based on the already established tools and networks we had in place:  Our large database of pre-qualified candidates who have previously worked on either Nintendo or Inventa programs, our vast network of venue contacts and relationships, and a complement of tools that is used agency-wide for large events and conferences.  By putting all of this to work with a cross-functioning team that had line-of-site to all moving parts, Inventa helped Nintendo host a three-day, invite only event that allowed dozens of individuals try the highly-anticipated Nintendo Switch before it launched in Canada.

Mondelez Canada asked us to create unique holiday themed experiences and deliver holiday ‘joy’ to thousands of Canadians to generate buzz and social demand for Cadbury Chocolate during the key holiday season !

We created a month of joy aligned with the Cadbury brand, bringing Canadians joy in different locations and ways throughout the month of December. Three key activations formed the program pillars and took place across the key markets:

1.Cadbury Christmas Carriage (Toronto)

2.Cadbury On Ice (Ottawa)

3.Cadbury Snow Globe (Vancouver)

These concepts, along with ‘surprise and delight’ deliveries peppered throughout the month of December, were unified under the holiday hashtag #FreeTheJoy.

Coca-Cola asked us to help grow the business and improve their corporate image while reigniting the magic of Coca-Cola across Canada. To do so, we extend the Olympic activation nationally across 24 months while differentiating Coca-Cola from other sponsors.

Inventa created an integrated, three-phase rollout of the one and only Olympic Torch Relay. Our convoy traveled over 45,000 kilometers, visited 1037 communities, enjoyed 189 city celebrations and shared 1.2 million ‘Perfect Serve’ samples of Coca Cola. The program in its entirety touched over 13 million Canadians, making it the most grandiose experiential event in Canadian history.

Introduce Canadians to the all new BMW 7 Series through a luxurious and memorable experience ensuring contemporary luxury is apparent throughout.

Inventa created unique, exclusive experiences that championed the BMW 7 Series platform of Driving Luxury.

Complimenting the sophisticated luxury of the 7 Series private airplane hangars were used as the event space engaging the senses at every touch point.

The numbers:

3 cities, 15 vehicles, 1000+ attendees, 4 private jets

SUBWAY approached Inventa to develop an out of the box strategy to bring the traditional advertising campaign called  “Sandwishes” to life in select communities to connect directly to the traditional campaign theme, drive traffic back to restaurants and leave a lasting impression for their restaurant guests.

Inventa  developed a  two tier  activation program.

The first tactic was to execute big events where we brought the Deserted Island commercial to life with a 20’ x 15’ themed event designed to be eye catching from afar, utilizing a series  of impressive set design elements, customized materials, signage and a fun and engaging contest.

For the second component we produced custom cooler trikes where our ‘Sandwish Squad’ used guerrilla marketing tactics surprising consumers where they work or play by granting their ‘Sandwish’ with a free 6’ SUBWAY sandwich.

CIBC asked us to develop a campaign and event strategy that would ensure CIBC would be synonymous with the Pan Am / Parapan Am Games

We were asked to create unforgettable experiences leading up to the games during the torch relay and during the 4 weeks of international competitions. Our goal was for CIBC to be recognized for their role in bringing the games to life, resulting in new customer leads and deeper customer relationships

Inventa ensured CIBC was synonymous with the Pan Am / Parapan Am Games by creating unforgettable experiences for CIBC customers and sports fans alike.

We created unique CIBC events in almost evert sport venue to enhance the Pan Am / Parapan Am Games for all guests through our positive energy, enthusiasm, CIBC premiums and invitation to cheer with over 100 CIBC Brand Ambassadors. Our “Pan Ambassadors” distributed over 275,000 branded premiums and created over 360,000 quality one-on-one consumer experiences.

CIBC was recognized for their role in bringing the games to life, resulting in new customer leads and deeper customer relationships

The Industry Training Authority approached Inventa with a challenge – how to connect their members and spark innovation in the skilled trades industry. That is how the first Skilled Trades Innovation Forum was conceived, which brought together 400+ attendees at on June 1-2, 2015.

Utilizing unconventional session formats which were aimed to spark innovation, conversation and collaboration, the ITA Skilled Trades Forum engaged and captured audience feedback throughout the day to help build a best practices guide for innovation.

As a new venture, the forum required us to create a strong name, tagline and brand identity that provided a link to the BC Skills for Jobs Blueprint graphics. The robust mark is supported with photographic treatments, typography and  iconography that was utilized throughout the conference and online.

For the 15^th anniversary of the CP Holiday Train, the client challenged Inventa with creating a program that would amplify the current event while highlighting CP’s charitable donations and partnerships while attracting new families to experience all the holiday excitement.

Inventa brought the “North Pole Train Station” to life in communities across North America. We used an illuminated train as a backdrop for concerts featuring bands like: Great Big Sea, Sarah McLachlan, Sheryl Crow and more. Over 30,000 fans joined us to build ornaments and toys in ‘Santa’s Workshop’ while ice sculptors decorated the town square, Mrs. Claus shared stories with kids and of course everyone had a chance to visit with the one and only Santa. In all, the CP Holiday Train raised over $2 million dollars in donations and 300,000 pounds of food for local food banks.

The Government of British Columbia wanted to bring together leaders from government, industry, businesses and First Nations for the Second Annual LNG in BC Conference and develop a more robust conference offering including the addition of a trade show and youth experience. Inventa utilized their conference division to develop the structure, processes and human-power to bring the event to life utilizing Inventa’s proprietary conference management methodology.

The event exceeded all expectations with over 1,400 delegates, almost triple the previous year’s attendance, 200 exhibits, including 100 LNG-Buy BC exhibitors and 16 Aboriginal companies, and more than 1,500 youth participated in an interactive career session hosted by WorkBC. To close the event, Minister Rich Coleman announced the 2015 event dates. Inventa is looking forward to further lifting the bar with this year’s event!

For the 2015 conference we were asked
to develop the LNG brand for implementation across a wide variety of uses at the conference.

Successfully blending the full brand mark with selected textures and colours from the graphic architecture ensures brand awareness.Careful planning for the use
of the public spaces allowed us to subtle integrate furniture that complements
the brand and creates workable, inviting spaces for networking.

Playing is believing, so Nintendo asked us to design a family friendly, national, Wii U launch tour that is not only proudly Canadian, but is required to hit an aggressive social media goal of an incremental 100,000 “Likes” on the Nintendo Canada’s Facebook page.

We launched a 15 week, 15 city tour that was nothing short of ‘shock and awesome’. Inventa targeted 50 family events and introduced fans to the newest games from both Wii U and Nintendo 3DS. By surrounding a massive custom-built Nintendo Trailer with branded merchandise giveaways and social photo sharing opportunities with our beloved mascots, we sampled over 90,000 fans while receiving over 1 million positive impressions, ultimately surpassing our Facebook target.

Colgate Sensitive Pro Relief Toothpaste was second to market to it’s competitor. So not only did people with teeth need to be made aware of the product, they needed to be educated on its superior performance for instant relief of tooth sensitivity.

To command attention and deliver credibility, Inventa hired an expert.  With the support of a fully licensed dental hygienist, Inventa created the ‘Colgate Sensitive Pro Relief Ice Cold Challenge’ and hit the road. Custom Colgate Pro Relief ice cream carts immediately captivated the consumer allowing our brand ambassadors to execute 7,000 challenges and distribute over 150,000 samples.

In what is now a very competitive and growing category, Coconut Water, the client challenged Inventa to deliver a program that would make ZICO stand out from the competition in a unique, relevant and compelling manner. A trial and awareness program was a mandatory tactic.

As the agency of record for ZICO Canada, Inventa developed the entire creative platform. To validate the products rehydrating properties, we enlisted Olympic Ski Cross Champion Kelsey Serwa, and delivered an authentic story of brand affiliation. We didn’t stop there. We created a strategic alliance with The Running Room allowing for a national sampling program that saw the successful distribution of over 75,000 samples and 50,000 coupons to the core target though trusted ambassadors.