Inventa is proud to introduce the BMW i3.

Posted August 19, 2014

After a hard fought pitch process, Inventa has been selected as the agency to launch the new BMW i3 Drive Event to Canadians this fall. The introduction of the i brand is one of the most exciting launches in BMW’s recent history. The BMWi is a comprehensive, groundbreaking car that boasts sustainable mobility that will reframe the way we look at electric vehicles.

This summer Inventa has the opportunity to introduce Canadians to the all-electric BMW i3 with a premium and exclusive event that will travel to 3 cities across Canada during the months of September and October. These events will be a perfect representation of the BMWi philosophy and will demonstrate the innovation that has gone into every aspect of this vehicle.

Inventa Launches Deli Naturally!

Posted August 19, 2014

Finally. After a year of planning and more planning, Deli Naturally! has hit selves in grocery stores across Canada. Inventa conceived and created the launch strategy and brand identity for the family of deli meats made up of a premium selection of all natural products from familiar brands such as Lilydale, Fletcher’s, Mastro and San Daniele. Made with natural ingredients and absolutely no preservatives or gluten, Deli Naturally! offers 10 new natural deli meats with a taste that’s a cut above.

Introducing Daryn Sutherland

Posted April 14, 2014

Inventa announced today that we have hired Daryn Sutherland as the new Vice President of Account Services. New to Inventa, but definitely not new to the agency world, Daryn has joined Inventa after career building stints at Cundari, Taxi, Bensimon-Byrne and Y&R.

Daryn has a diverse background that includes automotive, consumer packaged goods, association branding, and not-for-profit awareness. With extensive brand, CRM, retail and digital experience, Daryn has demonstrated her ability to craft the right consumer approach to drive the desired business results.

“I truly believe that experiential marketing is becoming increasingly important as the world becomes more digitally focussed. Tactile brand engagement creates a lasting impression and I’m thrilled to be at an agency that is able to deliver 360 degree solutions”, commented Daryn Sutherland.

Canadian and ZICO athlete, Kelsey Serwa, wins silver in women’s ski cross

Posted February 21, 2014

There was little doubt that at least one Canadian would land on the podium in the women’s ski cross race at the Olympics. But taking the top two positions was considered “miraculous,” said the silver medalist Kelsey Serwa.

Serwa’s silver and Marielle Thompson’s gold in the race confirms the Canadian women’s domination of ski cross racing, a crowd-pleasing sport that sees four women battle it out in a race that can look like a roller derby on skis. Congratulations Kelsey, now go have a ZICO Coconut Water and get rehydrated.

Check out our ZICO work with Kelsey

Inventa launches bold new look, and that’s not all

Posted February 21, 2014

Do a new look and a new positioning make for a new agency? The answer is sort of. Inventa is still the same strong execution agency we have been for the last 18 years. The difference today is we’ve added some new members to our already great team. By doing so we’ve increased our offering becoming a more integrated, ideas first, that is even more people-centric agency.

Let us know what you think of the new site.

We Do

We’re proud of our work,
but we don’t want to show off.
So if you want to see more,
let’s have a real live meeting,
after all this is a people business.

Coca-Cola 2010 Olympic Torch Relay


Coca-Cola asked us to help grow the business and improve their corporate image while reigniting the magic of Coca-Cola across Canada. To do so, we extend the Olympic activation nationally across 24 months while differentiating Coca-Cola from other sponsors.


Inventa created an integrated, three-phase rollout of the one and only Olympic Torch Relay. Our convoy traveled over 45,000 kilometers, visited 1037 communities, enjoyed 189 city celebrations and shared 1.2 million ‘Perfect Serve’ samples of Coca Cola. The program in its entirety touched over 13 million Canadians, making it the most grandiose experiential event in Canadian history.



Colgate Sensitive Pro Relief Toothpaste was second to market to it’s competitor. So not only did people with teeth need to be made aware of the product, they needed to be educated on its superior performance for instant relief of tooth sensitivity.


To command attention and deliver credibility, Inventa hired an expert.  With the support of a fully licensed dental hygienist, Inventa created the ‘Colgate Sensitive Pro Relief Ice Cold Challenge’ and hit the road. Custom Colgate Pro Relief ice cream carts immediately captivated the consumer allowing our brand ambassadors to execute 7,000 challenges and distribute over 150,000 samples.

CP Holiday Train


For the 15th anniversary of the CP Holiday Train, the client challenged Inventa with creating a program that would amplify the current event while highlighting CP’s charitable donations and partnerships while attracting new families to experience all the holiday excitement.


Inventa brought the “North Pole Train Station” to life in communities across North America. We used an illuminated train as a backdrop for concerts featuring bands like: Great Big Sea, Sarah McLachlan, Sheryl Crow and more. Over 30,000 fans joined us to build ornaments and toys in ‘Santa’s Workshop’ while ice sculptors decorated the town square, Mrs. Claus shared stories with kids and of course everyone had a chance to visit with the one and only Santa. In all, the CP Holiday Train raised over $2 million dollars in donations and 300,000 pounds of food for local food banks.

Nescafé Dolce Gusto


Stand out from the in-store competition in the GTA with an untraditional activation creating an impactful, memorable target interaction leading to big buzz. Oh, and we only had a month to pull it all off. 


A fully functional pop up café in a repurposed shipping container. The NDG Café delighted GTA commuters in high traffic areas with 11 different specialty coffee samples, a cozy place to take a break and offered a full retail shopping experience where they could purchase one of four NESCAFÉ Dolce Gusto machines. The program not only achieved 400% goal objectives in sales, but its success convinced Nestlé to extend the program into Quebec.



Playing is believing, so Nintendo asked us to design a family friendly, national, Wii U launch tour that is not only proudly Canadian, but is required to hit an aggressive social media goal of an incremental 100,000 “Likes” on the Nintendo Canada’s Facebook page.


We launched a 15 week, 15 city tour that was nothing short of ‘shock and awesome’. Inventa targeted 50 family events and introduced fans to the newest games from both Wii U and Nintendo 3DS. By surrounding a massive custom-built Nintendo Trailer with branded merchandise giveaways and social photo sharing opportunities with our beloved mascots, we sampled over 90,000 fans while receiving over 1 million positive impressions, ultimately surpassing our Facebook target.

Zico Coconut Water


In what is now a very competitive and growing category, Coconut Water, the client challenged Inventa to deliver a program that would make ZICO stand out from the competition in a unique, relevant and compelling manner. A trial and awareness program was a mandatory tactic.


As the agency of record for ZICO Canada, Inventa developed the entire creative platform. To validate the products rehydrating properties, we enlisted Olympic Ski Cross Champion Kelsey Serwa, and delivered an authentic story of brand affiliation. We didn’t stop there. We created a strategic alliance with The Running Room allowing for a national sampling program that saw the successful distribution of over 75,000 samples and 50,000 coupons to the core target though trusted ambassadors.



In order to compete in the rapidly growing ‘natural’ deli meats category, Sofina Foods asked us to develop a strategy, create an identity for and subsequently launch their newest brand: Deli Naturally! We developed an integrated, strategic approach, designed to showcase Deli Naturally’s superior quality and product range with a premium look and feel that is undeniably unique to the category.


Deli Naturally!’s unique selling proposition is taste, and our target is Women who consider themselves to be foodies, so we launched an original creative campaign featuring the kind of beauty shots that can only be described as delicious.

So far the in market campaign includes: traditional print, trade print, in-store media and a branded Facebook launch. In the coming year we’ll be introducing in-store product demos and out of home advertising.

We take a lot of pride


Looking for an internship, or the next step in your career? Are you a student looking for fun promotional work opportunities with a flexible schedule? We’re always looking for new members to join our team of Brand Ambassadors. To view our current opportunities simply click apply.
We look forward to hearing from you!

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