News

BMW 7 Series Canadian Launch

Inventa has been awarded the launch program for the all-new BMW 7 Series in Canada. We will be designing and executing three ultra exclusive events that will take place in Toronto, Montreal and Vancouver in the month of October. The theme will leverage the class leading design and technology that has gone into this highly anticipated vehicle.

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CIBC most noticed PAN AM sponsor

CIBC fared particularly well, with 32% of people following the Games indicating they noticed the financial services company on an unaided basis. “You have to really give it to CIBC, who really invested big in the Pan Am Games and had stellar results,” said SRG president Kaan Yigit.
Read more in MarketingMag.caCIBC

10,000 square foot Brand Experience

The largest sporting event to ever hit Canada has finally arrived and Inventa proudly brings it to life for CIBC (Lead Partner). The CIBC PanAm Park (CNE Grounds) will not only be the hub of the Games, but also the home CIBC’s PanAmazing Square. Inventa leveraged its first-hand experience from the Vancouver Olympics for the strategy to make the CIBC footprint a success. By focusing on the needs of fans – CIBC housed the largest screen at the park for the ultimate viewing experience combined with surprising moments of fun and prizes to delight.
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NESTEA refreshes with a travelling TEAki bar

For the 4th straight year Inventa teamed with NESTEA to launch its summer sampling experience program at Bestival in Toronto with a TEAki Bar.
The idea of the TEAki bar was based off their new television commercial which encourages the target to take a moment out to refresh themselves wherever they are. The TEAki bar, which travels as a cube pulled by a branded vehicle promoting NESTEA’s new flavours and formats. The program is national and will refresh hundreds of thousands of people at fairs and festivals across Canada.

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Inventa helps carry the Pan Am Torch

This Spring Inventa helped create excitement and celebrate the coming of the Panam Games with the Pan Am Torch Relay. The Panam Torch travelled over 5,000 Kilometres and visited over 150 Communities across Southern Ontario.
On July 10th the Pan Am flame was brought into Rogers Centre to launch the largest sporting event Canada has ever hosted.

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Coca-Cola 2010 Olympic Torch Relay

Challenge

Coca-Cola asked us to help grow the business and improve their corporate image while reigniting the magic of Coca-Cola across Canada. To do so, we extend the Olympic activation nationally across 24 months while differentiating Coca-Cola from other sponsors.

Solution

Inventa created an integrated, three-phase rollout of the one and only Olympic Torch Relay. Our convoy traveled over 45,000 kilometers, visited 1037 communities, enjoyed 189 city celebrations and shared 1.2 million ‘Perfect Serve’ samples of Coca Cola. The program in its entirety touched over 13 million Canadians, making it the most grandiose experiential event in Canadian history.

Skilled Trades Innovation Forum

Challenge

The Industry Training Authority approached Inventa with a challenge – how to connect their members and spark innovation in the skilled trades industry. That is how the first Skilled Trades Innovation Forum was conceived, which brought together 400+ attendees at on June 1-2, 2015.

Solution

Utilizing unconventional session formats which were aimed to spark innovation, conversation and collaboration, the ITA Skilled Trades Forum engaged and captured audience feedback throughout the day to help build a best practices guide for innovation.

As a new venture, the forum required us to create a strong name, tagline and brand identity that provided a link to the BC Skills for Jobs Blueprint graphics. The robust mark is supported with photographic treatments, typography and  iconography that was utilized throughout the conference and online.

LNG IN BC CONFERENCE

Challenge

The Government of British Columbia wanted to bring together leaders from government, industry, businesses and First Nations for the Second Annual LNG in BC Conference and develop a more robust conference offering including the addition of a trade show and youth experience. Inventa utilized their conference division to develop the structure, processes and human-power to bring the event to life utilizing Inventa’s proprietary conference management methodology.

Solution

The event exceeded all expectations with over 1,400 delegates, almost triple the previous year’s attendance, 200 exhibits, including 100 LNG-Buy BC exhibitors and 16 Aboriginal companies, and more than 1,500 youth participated in an interactive career session hosted by WorkBC. To close the event, Minister Rich Coleman announced the 2015 event dates. Inventa is looking forward to further lifting the bar with this year’s event!

BRANDING

For the 2015 conference we were asked
to develop the LNG brand for implementation across a wide variety of uses at the conference.

Successfully blending the full brand mark with selected textures and colours from the graphic architecture ensures brand awareness.Careful planning for the use
of the public spaces allowed us to subtle integrate furniture that complements
the brand and creates workable, inviting spaces for networking.

Nescafé Dolce Gusto

Challenge

Stand out from the in-store competition in the GTA with an untraditional activation creating an impactful, memorable target interaction leading to big buzz. Oh, and we only had a month to pull it all off. 

Solution

A fully functional pop up café in a repurposed shipping container. The NDG Café delighted GTA commuters in high traffic areas with 11 different specialty coffee samples, a cozy place to take a break and offered a full retail shopping experience where they could purchase one of four NESCAFÉ Dolce Gusto machines. The program not only achieved 400% goal objectives in sales, but its success convinced Nestlé to extend the program into Quebec.

Nintendo

Challenge

Playing is believing, so Nintendo asked us to design a family friendly, national, Wii U launch tour that is not only proudly Canadian, but is required to hit an aggressive social media goal of an incremental 100,000 “Likes” on the Nintendo Canada’s Facebook page.

Solution

We launched a 15 week, 15 city tour that was nothing short of ‘shock and awesome’. Inventa targeted 50 family events and introduced fans to the newest games from both Wii U and Nintendo 3DS. By surrounding a massive custom-built Nintendo Trailer with branded merchandise giveaways and social photo sharing opportunities with our beloved mascots, we sampled over 90,000 fans while receiving over 1 million positive impressions, ultimately surpassing our Facebook target.

Zico Coconut Water

Challenge

In what is now a very competitive and growing category, Coconut Water, the client challenged Inventa to deliver a program that would make ZICO stand out from the competition in a unique, relevant and compelling manner. A trial and awareness program was a mandatory tactic.

Solution

As the agency of record for ZICO Canada, Inventa developed the entire creative platform. To validate the products rehydrating properties, we enlisted Olympic Ski Cross Champion Kelsey Serwa, and delivered an authentic story of brand affiliation. We didn’t stop there. We created a strategic alliance with The Running Room allowing for a national sampling program that saw the successful distribution of over 75,000 samples and 50,000 coupons to the core target though trusted ambassadors.

Sofina

Challenge

In order to compete in the rapidly growing ‘natural’ deli meats category, Sofina Foods asked us to develop a strategy, create an identity for and subsequently launch their newest brand: Deli Naturally! We developed an integrated, strategic approach, designed to showcase Deli Naturally’s superior quality and product range with a premium look and feel that is undeniably unique to the category.

Solution

Deli Naturally!’s unique selling proposition is taste, and our target is Women who consider themselves to be foodies, so we launched an original creative campaign featuring the kind of beauty shots that can only be described as delicious.

So far the in market campaign includes: traditional print, trade print, in-store media and a branded Facebook launch. In the coming year we’ll be introducing in-store product demos and out of home advertising.

Colgate

Challenge

Colgate Sensitive Pro Relief Toothpaste was second to market to it’s competitor. So not only did people with teeth need to be made aware of the product, they needed to be educated on its superior performance for instant relief of tooth sensitivity.

Solution

To command attention and deliver credibility, Inventa hired an expert.  With the support of a fully licensed dental hygienist, Inventa created the ‘Colgate Sensitive Pro Relief Ice Cold Challenge’ and hit the road. Custom Colgate Pro Relief ice cream carts immediately captivated the consumer allowing our brand ambassadors to execute 7,000 challenges and distribute over 150,000 samples.

CP Holiday Train

Challenge

For the 15th anniversary of the CP Holiday Train, the client challenged Inventa with creating a program that would amplify the current event while highlighting CP’s charitable donations and partnerships while attracting new families to experience all the holiday excitement.

Solution

Inventa brought the “North Pole Train Station” to life in communities across North America. We used an illuminated train as a backdrop for concerts featuring bands like: Great Big Sea, Sarah McLachlan, Sheryl Crow and more. Over 30,000 fans joined us to build ornaments and toys in ‘Santa’s Workshop’ while ice sculptors decorated the town square, Mrs. Claus shared stories with kids and of course everyone had a chance to visit with the one and only Santa. In all, the CP Holiday Train raised over $2 million dollars in donations and 300,000 pounds of food for local food banks.

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