Coca-Cola asked us to help grow the business and improve their corporate image while reigniting the magic of Coca-Cola across Canada. To do so, we extend the Olympic activation nationally across 24 months while differentiating Coca-Cola from other sponsors.

Inventa created an integrated, three-phase rollout of the one and only Olympic Torch Relay. Our convoy traveled over 45,000 kilometers, visited 1037 communities, enjoyed 189 city celebrations and shared 1.2 million ‘Perfect Serve’ samples of Coca Cola. The program in its entirety touched over 13 million Canadians, making it the most grandiose experiential event in Canadian history.

Colgate Sensitive Pro Relief Toothpaste was second to market to it’s competitor. So not only did people with teeth need to be made aware of the product, they needed to be educated on its superior performance for instant relief of tooth sensitivity.

To command attention and deliver credibility, Inventa hired an expert.  With the support of a fully licensed dental hygienist, Inventa created the ‘Colgate Sensitive Pro Relief Ice Cold Challenge’ and hit the road. Custom Colgate Pro Relief ice cream carts immediately captivated the consumer allowing our brand ambassadors to execute 7,000 challenges and distribute over 150,000 samples.

For the 15^th anniversary of the CP Holiday Train, the client challenged Inventa with creating a program that would amplify the current event while highlighting CP’s charitable donations and partnerships while attracting new families to experience all the holiday excitement.

Inventa brought the “North Pole Train Station” to life in communities across North America. We used an illuminated train as a backdrop for concerts featuring bands like: Great Big Sea, Sarah McLachlan, Sheryl Crow and more. Over 30,000 fans joined us to build ornaments and toys in ‘Santa’s Workshop’ while ice sculptors decorated the town square, Mrs. Claus shared stories with kids and of course everyone had a chance to visit with the one and only Santa. In all, the CP Holiday Train raised over $2 million dollars in donations and 300,000 pounds of food for local food banks.

Playing is believing, so Nintendo asked us to design a family friendly, national, Wii U launch tour that is not only proudly Canadian, but is required to hit an aggressive social media goal of an incremental 100,000 “Likes” on the Nintendo Canada’s Facebook page.

We launched a 15 week, 15 city tour that was nothing short of ‘shock and awesome’. Inventa targeted 50 family events and introduced fans to the newest games from both Wii U and Nintendo 3DS. By surrounding a massive custom-built Nintendo Trailer with branded merchandise giveaways and social photo sharing opportunities with our beloved mascots, we sampled over 90,000 fans while receiving over 1 million positive impressions, ultimately surpassing our Facebook target.

In what is now a very competitive and growing category, Coconut Water, the client challenged Inventa to deliver a program that would make ZICO stand out from the competition in a unique, relevant and compelling manner. A trial and awareness program was a mandatory tactic.

As the agency of record for ZICO Canada, Inventa developed the entire creative platform. To validate the products rehydrating properties, we enlisted Olympic Ski Cross Champion Kelsey Serwa, and delivered an authentic story of brand affiliation. We didn’t stop there. We created a strategic alliance with The Running Room allowing for a national sampling program that saw the successful distribution of over 75,000 samples and 50,000 coupons to the core target though trusted ambassadors.

In order to compete in the rapidly growing ‘natural’ deli meats category, Sofina Foods asked us to develop a strategy, create an identity for and subsequently launch their newest brand: Deli Naturally! We developed an integrated, strategic approach, designed to showcase Deli Naturally’s superior quality and product range with a premium look and feel that is undeniably unique to the category.

Deli Naturally!’s unique selling proposition is taste, and our target is Women who consider themselves to be foodies, so we launched an original creative campaign featuring the kind of beauty shots that can only be described as food porn.

So far the in market campaign includes: traditional print, trade print, in-store media and a branded Facebook launch. In the coming year we’ll be introducing in-store product demos and out of home advertising.