In advance of the legislation making recreational cannabis legal, the Government of Canada was looking for a strategic Experiential Marketing solution to assist in engaging youth and young adults in all areas of the country.
How would the Government of Canada engage in meaningful conversations about the health and safety risks of cannabis use? What’s the best way to engage youth through Experiential Marketing and communicate the benefits of choosing positive and healthy lifestyles, including avoiding cannabis and encouraging responsible and lower-risk use?
This “Generation Z” focused custom created Experiential Marketing tour reaching all corners of Canada provided the opportunity to understand some of the core functions of the brain and:
Furthermore, Inventa developed the youth focused, ‘Pursue Your Passion Brand’ that was brought to life on both physical and digital experiences.
By combining highly desirable activation elements of:
Inventa was able to draw in the target demographic, educate them on the effects, and motivate them to find new pursuits in life without relying on cannabis.
A truly national Experiential Marketing tour reaching all provinces and territories in Canada! The tour encompassed:
Our team of Canadian Experiential Marketing experts is ready to help make your next event the best ever.
In real life, or virtually, we create experiences.