Making Vancouver Nights Brighter
Create memorable activations and experiences in various spaces throughout downtown Vancouver during the winter!
The Challenge
The Vancouver Hotel Destination Association already supports several major events in the city, but were looking enhance their destination offerings by:
- Wowing visitors in the downtown core with memorable winter themed experiences
- Dazzling Swifties coming to town for the last shows of the Taylor Swift: The Eras Tour
Inventa had to factor in the various challenges for a wide scope of outdoor activations – cooler wet weather, permit processes and approvals, plus keeping people engaged over several months.
Inventa put their thinking toques on and go to work on concepts and a plan…
Embracing winter with lights, action & attractions.
The Solution
This year marks Inventa’s first involvement with the event. Taking full charge of attendee management, speaker coordination, run-of-show development, and technical rehearsals, we ensured flawless execution from start to finish.
A series of memorable activations were brought to life in iconic spots throughout the city. They became must-visit destinations, all in the name of the festive season and T-Swift!
- Taylor Swift lyric-themed lit letter installations and concert ticket giveaway, located in 13 iconic spots across downtown.
- Holiday word-themed lit letter installations and a festive prize package, located in 12 iconic spots across downtown.
- Full size Ferris wheel, located at the Vancouver Art Gallery Plaza North.
- Festive lighting, including magical tree wraps and larger-than-life animals, located along the Coal Harbour Seawall.
- Free and family-friendly entertainment from local musicians, artists, and fire performers, located along the Coal Harbour Seawall.
On top of bringing these festive activations to life, Inventa helped spread the word!
- A brand-new website and social channels were developed to host all the details and magic of Destination Downtown.
- Development of a new, interactive contesting platform that could collect entries and provide a smooth guest experience.
- External marketing packages which supported communications for the Vancouver Hotels Destination Association hotels to guests.
We gave Vancouver a ride and showed them a time!
The Outcome
Inventa’s expertise and attention to detail played a crucial role in the success of the Vitality Gala. By seamlessly managing stakeholders and fostering a collaborative environment, we ensured every aspect of the event was executed to perfection. Our strategic coordination of the 30+ person planning committee and expert vendor management contributed to a smooth and highly impactful experience.
During Destination Downtown’s core activation dates, the campaign achieved:
- 58,900+ Taylor Swift concert ticket giveaway and Holiday prize package contest entries
- 22,000+ Ferris wheel rides
- 27,700+ interactions with entertainment along the Coal Harbour Seawall
- 583,000 impressions from social media influencer campaigns
Destination Downtown also earned prominent local media coverage from various outlets including (but not limited to):
- CBC News / CBC Radio
- Virgin Radio 94.5
- Vancouver is Awesome
- Daily Hive
- Miss604
- And many more!
The event’s overwhelming success solidified Inventa’s role as a trusted partner in producing world-class, mission-driven experiences.
Inventa Offers Full Service Experience and Event Planning.
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