A Celebration of Indigenous and French-Canadian Heritage
Inventa Brings the Heat!
The Challenge
As the presenting sponsor for Canoe Volant in Edmonton, ATB recognized the need to find innovative ways to engage with the local community that resonated with their brand values and the cultural diversity of Alberta. They looked for an activation that would celebrate local Indigenous & French-Canadian heritage while providing the opportunity for attendees to learn more about ATB’s community involvement, all while warming up from the cold festival space.
Creating a memorable experience that would both attract visitors to the ATB activation site and promote its community involvement throughout Alberta was a big ask… Inventa knew how to tie it all together!
Offering Attendees Something Meaningful
The Solution
Inventa designed an XM activation centered around the Possibility Pot contest which invited guests to enter for a chance to win $5,000: $2,500 cash for themselves and an additional $2,500 to be donated to one of four selected Treaty-6 Indigenous charities.
This feel-good campaign was brought to life with an engaging footprint that would attract festival goers with a wide variety of experiences:
- Two large light-up crank boxes featured visual art and music from local Indigenous artists, providing not just entertainment but also honoring the local cultural heritage in a fun hands-on way.
- A Flying Canoe themed photo-op allowed attendees to capture memories and share their experiences on social media, amplifying visibility for ATB and the festival.
- A heated 20′ geometric dome offered guests a warm, cozy place to relax, creating a welcoming atmosphere and encouraging longer engagement on site – a game-changer when activating in Alberta during the winter months!
Hearts Warmed on Cold Nights
The Outcome
This came together perfectly as a cultural celebration organically complemented by its sponsors – thousands of festival attendees and their families visited the ATB activation zone.
In total, we engaged with over 4,350 guests, welcoming 3,130 of them through the photo-op so they got to take home a photo to remember their experience with ATB at Canoe Volant.
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