Destination Downtown Winter Experience

Making Vancouver Nights Brighter

Create memorable activations and experiences in various spaces throughout downtown Vancouver during the winter!

The Challenge

The Vancouver Hotel Destination Association already supports several major events in the city, but were looking enhance their destination offerings by:

Wowing visitors in the downtown core with memorable winter themed experiences

Dazzling Swifties coming to town for the last shows of the Taylor Swift: The Eras Tour

Inventa had to factor in the various challenges for a wide scope of outdoor activations – cooler wet weather, permit processes and approvals, plus keeping people engaged over several months.

Inventa put their thinking toques on and go to work on concepts and a plan…

Offering Attendees Something Meaningful

The Solution

Inventa designed an XM activation centered around the Possibility Pot contest which invited guests to enter for a chance to win $5,000: $2,500 cash for themselves and an additional $2,500 to be donated to one of four selected Treaty-6 Indigenous charities.

This feel-good campaign was brought to life with an engaging footprint that would attract festival goers with a wide variety of experiences:

Two large light-up crank boxes featured visual art and music from local Indigenous artists, providing not just entertainment but also honoring the local cultural heritage in a fun hands-on way.
A Flying Canoe themed photo-op allowed attendees to capture memories and share their experiences on social media, amplifying visibility for ATB and the festival.
A heated 20′ geometric dome offered guests a warm, cozy place to relax, creating a welcoming atmosphere and encouraging longer engagement on site – a game-changer when activating in Alberta during the winter months!

Hearts Warmed on Cold Nights

The Outcome

This came together perfectly as a cultural celebration organically complemented by its sponsors – thousands of festival attendees and their families visited the ATB activation zone.

In total, we engaged with over 4,350 guests, welcoming 3,130 of them through the photo-op so they got to take home a photo to remember their experience with ATB at Canoe Volant.