INVENTA CHOSEN AS AGENCY OF RECORD FOR HEALTH CANADA EVENTS

After a national agency RFP, Inventa has been chosen as the agency of record for Health Canada for the Cannabis Experiential Marketing Program.

Inventa will  develop, implement, manage, and report on national experiential marketing events programs to support the propose legislation and regulation of cannabis by raising awareness of the health and safety risks and engaging with the target audiences.

BMW 7 Series Canadian Launch

Inventa has been awarded the launch program for the all-new BMW 7 Series in Canada. We will be designing and executing three ultra exclusive events that will take place in Toronto, Montreal and Vancouver in the month of October. The theme will leverage the class leading design and technology that has gone into this highly anticipated vehicle.

CIBC most noticed PAN AM sponsor

CIBC fared particularly well, with 32% of people following the Games indicating they noticed the financial services company on an unaided basis. “You have to really give it to CIBC, who really invested big in the Pan Am Games and had stellar results,” said SRG president Kaan Yigit.
Read more in MarketingMag.ca

10,000 square foot Brand Experience

The largest sporting event to ever hit Canada has finally arrived and Inventa proudly brings it to life for CIBC (Lead Partner). The CIBC PanAm Park (CNE Grounds) will not only be the hub of the Games, but also the home CIBC’s PanAmazing Square. Inventa leveraged its first-hand experience from the Vancouver Olympics for the strategy to make the CIBC footprint a success. By focusing on the needs of fans – CIBC housed the largest screen at the park for the ultimate viewing experience combined with surprising moments of fun and prizes to delight.

NESTEA refreshes with a travelling TEAki bar

For the 4th straight year Inventa teamed with NESTEA to launch its summer sampling experience program at Bestival in Toronto with a TEAki Bar.
The idea of the TEAki bar was based off their new television commercial which encourages the target to take a moment out to refresh themselves wherever they are. The TEAki bar, which travels as a cube pulled by a branded vehicle promoting NESTEA’s new flavours and formats. The program is national and will refresh hundreds of thousands of people at fairs and festivals across Canada.

Inventa helps carry the Pan Am Torch

This Spring Inventa helped create excitement and celebrate the coming of the Panam Games with the Pan Am Torch Relay. The Panam Torch travelled over 5,000 Kilometres and visited over 150 Communities across Southern Ontario.
On July 10th the Pan Am flame was brought into Rogers Centre to launch the largest sporting event Canada has ever hosted.