SUBWAY approached Inventa to develop an out of the box Experiential Marketing strategy to bring the traditional advertising campaign called “Sandwishes” to life in select communities to connect directly to the campaign theme, drive traffic back to restaurants and leave a lasting impression for their restaurant guests.
Inventa brought Experiential Marketing with all the fixin’s to the table.
Inventa developed a two tier Experiential Marketing activation program. The first tier was to execute large scale Experiential events where we brought the Deserted Island commercial to life.
Inventa curated themed events designed to be eye catching from afar, utilizing a series of impressive set design elements, customized materials, signage and a fun and engaging contest. We even created a deserted island beach for guests to dig and find sand-wish dollars to win a prize or take a spin at the prize wheel.
For the second Experiential component we produced custom cooler trikes where our ‘Sandwish Squad’ used guerrilla marketing tactics and surprised consumers where they work or play by granting their ‘Sandwish’ with a free SUBWAY sandwich.
When the Subway Sandwishes Experiential Marketing campaign wound down Inventa had achieved:
Our team of Canadian Experiential Marketing experts is ready to help make your next event the best ever.
In real life, or virtually, we create experiences.