Inventa makes sandwishes come true
for consumers across Canada.
Connecting directly to the traditional campaign.
The Challenge
SUBWAY approached Inventa to develop an out of the box Experiential Marketing strategy to bring the traditional advertising campaign called “Sandwishes” to life in select communities to connect directly to the campaign theme, drive traffic back to restaurants and leave a lasting impression for their restaurant guests.
Inventa brought Experiential Marketing with all the fixin’s to the table.
Delighting consumers where they work and play!
The Solution
Inventa developed a two tier Experiential Marketing activation program. The first tier was to execute large scale Experiential events where we brought the Deserted Island commercial to life.
Inventa curated themed events designed to be eye catching from afar, utilizing a series of impressive set design elements, customized materials, signage and a fun and engaging contest. We even created a deserted island beach for guests to dig and find sand-wish dollars to win a prize or take a spin at the prize wheel.
For the second Experiential component we produced custom cooler trikes where our ‘Sandwish Squad’ used guerrilla marketing tactics and surprised consumers where they work or play by granting their ‘Sandwish’ with a free SUBWAY sandwich.
125,000 + target market exposures!
The Outcome
When the Subway Sandwishes Experiential Marketing campaign wound down Inventa had achieved:
- Over 125,000 exposures
- 15,000 unique one-on-one interactions
- 8,000 free Subway Sandwich’s enjoyed
- 6,000 Subway coupons distributed
Inventa Offers Full Service Experiential Marketing.
Bring your brand to life!
Contact Us
Our team of Canadian Experiential Marketing experts is ready to help make your next event the best ever.
In real life, or virtually, we create experiences.
Experiential Marketing Case Studies
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